Challenge:
THQ Games is a distributor of video games across major gaming platforms. THQ launched a game targeted towards children ages 5 - 12 years old, called de Blob 2. They wanted to find a promotional product to drive sales at Toy's R Us and to use for media press events. The title is highly focused on colorful characters.
Solution:
We developed a multitude of miniature figurines to play on the various colored characters within the game. There were single and triple character packs for both the good and evil characters, including a limited edition gold color figurine. Toy's R Us advertised a gift with purchase campaign with the video game in the Sunday newspaper circular for the single packs. Media press events had the exclusive for the 3 packs to provide to key media outlets.
Results:
• Sales for the game at Toy's R Us were higher than initial projections
• Delivered all elements early to Toy's R Us distribution facility
• Press events provided great media coverage including both print and online
• Europe tagged along the order and provided 3 pack sets to media outlets with similar media coverage as the North America
