Challenge:

The Escape from Alcatraz Triathlon sought to enhance the participant experience with memorable and practical swag that reflected the event's prestige.

Solution:

We created a custom-branded swag kit that included:

• A Bike Bag for gear transport, spacious and durable.

• A Transition Mat with a non-slip surface, ideal for race day setups.

• A Duffle Bag for easy storage and post-race gear, emblazoned with the event logo.

These items were designed to be functional and stylish, ensuring participants would use them well beyond the race.

Results:

• Enhanced Experience: Participants left with high-quality, practical gear they could use in future races and workouts.

• Brand Visibility: The branded items, especially the Bike Bag and Duffle Bag, increased visibility for the event both during and after the race.

• Increased Engagement: The swag sparked conversations within the triathlon community, boosting continued interest and loyalty to the Escape from Alcatraz brand.

This swag kit not only added to the event’s prestige but also fostered lasting connections with participants, increasing brand awareness and engagement.